It's no surprise that this EV company is failing terribly and it's partialy because nothing has really changed since 2013 besides the software.
Now they should be mastering other areas and be ahead of the game when compared to other EV companies and it looks like the company has been to comfortable.
Now like all technology, if you don't do anything new every few years, the chances that consumers going to continue buying your product is going to be slim.
So my advice to Telsa is this, wake up and get with the program.