RealPage, a controversial software company, has faced scrutiny for its algorithmic approach to rental pricing. The company's pricing algorithms have raised significant concerns about potential market manipulation in the apartment rental sector. By using sophisticated software that allegedly coordinates pricing strategies across multiple properties, RealPage may be influencing rental rates in ways that could artificially inflate housing costs. The practice suggests a systemic method of price coordination that challenges traditional market competition, potentially limiting tenants' options and creating a more controlled rental marketplace. Critics argue this approach undermines fair housing principles.
