If your looking for a simple way to create survey forms with your company, try Google Documents. It's cost effective because it's free. All you have to do is open up an account with Gmail. This will give you access to Google Documents and in Google Documents you just create a new form to create a survey. The setup is simple once you decide on what type of survey you want.
In the long run your customers will be happy knowing that they can share their thoughts and opinions.