What is Urge? Let's just say that the record industry now wants you to by there music videos. Say What? You got that right. It's only supportable by PC users now but hopefully they will shoot for iPod and Mac users so that they can try to make a profit. I hope for them that they fail because what's the point selling content that you can already get via television for free. Can someone please tell these people to let it go and try to profit elsewhere.